AI Insights · Timothy · July 2025
Top 5 Meal Kits & Specialty Foods Apps on iOS in Bulgaria Q2 2025
Discover the performance trends of the leading delivered meal kits and specialty foods apps in Bulgaria during Q2 2025, with data insights from Sensor Tower.
In the second quarter of 2025, the iOS platform in Bulgaria saw varied performances among the top delivered meal kits and specialty foods applications. According to data from Sensor Tower, these apps demonstrated distinct trends in downloads, revenue, and active user engagement.
Vivino: Drink The Right Wine experienced fluctuations in weekly revenue, peaking at about $310 in mid-May. The app's downloads reached a high of 138 in the first week of May, while active users saw a slight decline from 748 to 694 by the end of June.
HelloFresh: Meal Kit Delivery maintained a steady presence with downloads fluctuating slightly, peaking at 18 in the first week of May. Active users hovered around 340, with a modest reduction to 327 by the end of the quarter.
Factor_ Prepared Meal Delivery saw minimal download activity, with a peak of 5 downloads in mid-May. The app's active user base showed some volatility, peaking at 127 in mid-May before settling at 97 by the end of June.
Green Chef: Healthy Recipes had limited download activity, with a slight increase to 4 downloads in April. Active users remained relatively stable, averaging around 8 throughout the quarter.
Finally, eMeals - Healthy Meal Plans recorded minimal activity, with only 1 download and a stable active user count of 3 in early April.
These insights illustrate the diverse engagement levels and growth patterns within the meal kit and specialty foods app sector in Bulgaria. For more detailed analytics and trends, visit Sensor Tower's comprehensive platform.